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Traffic Generation Course
Part 3: Joint Venture Giveaways
In this, day three of the five part traffic generation course, we are going to discuss how joint venture giveaways will help you generate traffic to your site. In fact, they do more than generate traffic. Joint venture giveaways will also help you build a large opt-in list, in a very short period of time, and you can bring those visitors back to your site time and time again.
Joining a joint venture giveaway is easy and free. You just need to find a giveaway, and these can be found through joint venture related forums, or through the search engines. Once you’ve found a giveaway, you need a free gift to give away.
This can be something that you create yourself, or have created for you, such as a free report, an audio, a video, or an ebook – or even a piece of software. It can also be a Private Label Rights product that you have. The important thing is that your gift has value to the people that will be downloading it.
You need an autoresponder and a website. Set up an opt-in page, which is often called a squeeze page or a capture page, on your site. Connect it to your autoresponder, and in your autoresponder, set up a list for the giveaway. Create your confirmation email and download for the gift email in your autoresponder.
Determine where the visitor will go, once they hit the submit button on your opt-in page. They can go to the first page of your site. They could be sent to a sales page for an affiliate product that you sell. You could set up a One Time Offer, or OTO, where they have one chance to purchase a product from you, at a special price.
Finally, when you are all set up on your end; submit your information to the host of the joint venture giveaway event. They will typically want the name of your gift, the URL of your opt-in page, a description of that gift, and the link to the graphic that represents your gift, such as a graphical ebook cover or CD cover.
While you will build a nice big list with the joint venture giveaway, remember that your purpose is to generate traffic as well. You don’t want people showing up, getting their gift, and leaving – never to be seen or heard from again. Your list resolves a lot of this, because you can use it to bring them back.
But at the same time, when your visitor is redirected after submitting the form, try to have them redirected to a page on your site that will immediately capture their attention, and keep them there for a while, even after they have been given their free gift.
Homework Assignment: Visit some joint venture related forums, and find at least one joint venture giveaway to participate in. Create your gift, create your opt-in page, and any other pages that you need for the giveaway, and watch the traffic roll in!
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