That, my
friend... is BRILLIANT email
marketing at it's best!
Now do you see how email marketing to a LIST OF
TARGETED subscribers can make you a fortune.
Let's analyze... shall we?
- I delivered a targeted
message to a targeted list.
- I presented a big problem
we're all having in email
marketing - getting our
messages delivered.
- I presented a solution to
this problem - creating PDF
documents.
- I gave proof that this
solution works - an increase
in my own click thru rates.
- I
offered my readers a great product
- Videos.
- I offered A HUGE benefit for buying
my product - save $400 when compared to the Adobe PDF
creation software.
- I gave them a deadline to
act - only 50 being sold for
the next 24 hours only!
- I gave them an added bonus
for purchasing - resale rights
to the video collection.
And best of all I never actually created the videos
myself! I purchased the master resale rights to
the video collection for a few bucks and sold over 142 copies
in this email promotion for $39.97
each (and that was to a list of less than 4000
subscribers).
Would you like me to add that up for you?
142
sales @ $40.00 ea = $5,680.00
In One Day!
That's the power of email
marketing. It's a system that allows you to print
your own paycheck whenever you want! Once you
build your list and learn to write convincingly
using some creative techniques (which we'll discuss in
later lessons) you'll never be broke again. Cool
huh?
Now... here's your quiz!
I'll bet you missed the most important
ingredient in this promotion and how it relates to the
incredible success of this campaign!
Did ya catch it? Or ya still confused...
Go back and read over everything again and see if
you could figure it out! Go ahead... I'll wait...
You see, although all of the things we just
discussed like...
- a targeted market
- a big problem we're all
having in email marketing
- a great solution to this
problem
- proof that this solution
works
- a great product
- a HUGE benefit for buying
today
- a deadline to act
- an added bonus for
purchasing
... all contributed enormously to the success of the
email promotion, there's still one GREATER factor
that we didn't talk about - and here it is...
The BIGGEST reason this email campaign was so
successful was because the "SPECIAL REPORT" that
all of my subscribers had previously downloaded (you
know... the one they "unlocked" and downloaded to get
onto this list in the first place) was UTTERLY
BRILLIANT!
So the
lesson here is this: Once you prove
(FREE) to your customers that you know what you're
talking about and you really WANT to help them solve
their problems... Then it's just a matter of "Follow The
Leader". You recommend something and they buy...
again and again! Really... it's that easy!
But first you have to build your relationships and
continuously provide quality information to your list before you'll ever earn their respect and
trust.
Special
Video Bonus
As one of the students of this training, I'm giving
you - FREE - this
same series of videos that I was promoting in the email
campaign above titled:
How To Quickly &
Easily Create Professional PDF's ... For FREE!"
You'll find a download link at the end of this
lesson. ENJOY!
BONUS
II:
In addition to the videos, I'm also giving you
private label rights to
the email text above that I personally wrote for this
promotion.
What does that mean to you?
That means, if you brainstorm a bit and develop a
unique way to build your own list of opt-in "TARGETED"
subscribers (no, you can't have my report to give away
too! NO WAY - write your own!) who are specifically
interested in learning new email marketing techniques,
you'll already have the winning email promotion and the
product to sell to go along with it! Feel free to
sign your name as the author or tweak the email in
whatever way you'd like!
So... ya see muscrat.. I really do love ya ;-)
Even though I call ya a "shmuck-face" every once in a while!
I guess my only hope right now is that you're finally
beginning to understand the TRUE rewards in
building your own opt-in list of targeted email
subscribers and the incredible impact email marketing will have
on your business and profits.
I hope you're also starting to trust me when I tell
you that your future will never be the same again once
you start implementing the techniques I'm revealing to
you in this course!
Damn I'm Brilliant... aren't I? C'mon.. you
know it! Say it out load... C'mon...
"Dave... You're brilliant!" Go
ahead, say it! Please...
Okay... then forget it ya little fruitcake!
How bout this... Would ya at least write me an email
and tell me! I won't tell a soul you said it
(wrote it)... I promise. Tell ya what... Just
click here and hit send. You don't even have to do
anything else... just hit the send button. C'mon...
Hee Hee! You actually clicked on the link
didn't ya? You thought about sending it... didn't ya!
C'mon admit it! You LOVE me don't ya?
Oops! There I go again... only thinkin about
myself and my BIG ego. Sorry to get off track
there...
Okay... so let's move forward...
Just wait a darn minute!... What did you just say? I heard ya!
-- "Oh.. we didn't go over the "my blog" link yet...Mr.
Big Shot!"
-- "Dave... You said we were going to talk about the
whole 'blog thing' in this lesson... ya liar!"
-- "What about that "forum" link? We didn't
discuss that either. What did ya forget about it?
What are ya gettin old?"
-- "Or the store link...
What about that... Mr. Know it all"?
-- "Or the blah!...blah!...blah!"
Why don't you just shut up ya little wise cracker!
No... I ain't gettin old... and I didn't forget about
nothin either!
You're such a little ungrateful pompus, ungrateful....
(oops!) AHA! VERY CLEVER! Ya got me!
Sidetracked again... Pullin one over on the teach!
Pretty sneaky aren't ya! Just keep it up and I'll
tell my anger management therapist everything you're
doin and then you'll have to deal with him - and he's
one mean SOB!
I have every right to just get up and walk right on
outta here!
... But I'll give ya one more chance.
Moving along...
Since we're on the subject (and I really don't feel
like gettin into the whole blog thing right now -- to
be honest it's very important and I don't want to short
change ya!)
Why don't we stay the course and just jump right into
some more ways to MAKE MONEY with your own
info-product...
What do ya think... How bout a show of hands
here and we'll take a vote?
"All in favor of talking about Blogs today...
raise your hands.."
Only 2 hands... Hmmm...
"Okay.. Now, all those in favor of talking about
info products that we can create and make a killing
on... raise your hands..."
WOW 17,238 hands...
Cool... we win!
Let's get moving...
First, you need to do some intense brainstorming.
I know... I know... your brain hurts! Oh well...
suck it up! My brain hurts too! When my brain
stops hurting I know I'm in trouble. And you
should feel the same way now that you're going to
make your living online!
So what do you need to brainstorm about?
As we talked about before, you need to figure out what knowledge you possess and how
you can capitalize on that knowledge. What special
traits, life experiences, sacrifices, have you made that
you can now write about?
We all have
certain skills we don't even realize we have. You
have skills I'm sure you're great at that I wouldn't
have a clue about. And I'm sure the opposite is
also true. So you need to find out what one of your
truly "gifted" skills are and use that skill to make
money. This brainstorming may also help you to
develop a marketable niche that you never even thought
of.
---------------------Sidebar-------------------
The VERY BEST way for you to come up with your
niche', your target audience, is by FIRST considering
(intensely) where your skills and knowledge lie.
So many folks online fall in love with a product and
decide that's what they want to sell and that's
ass-backwards in my opinion.
For instance, I fell in love with my pet memorial.
For this reason, I wanted to develop a site around pet
products. But what I failed to realize is that the
competition for almost any product online (or offline)
is immense. Chances are you can't compete!
Sad... but very true.
That's why you need to analyze your skills and
knowledge. Once you know what your skills are and
what subjects you have a strong knowledge about...
that's when you decide on the "theme" of your website.
Only then is it time to begin focusing on your niche'!
Think back to lesson 2 when we talked about
brainstorming our niche for Candle Lite Cooking. I
chose that theme for several reasons, mainly because I
have a strong interest in cooking and I love to cook.
(I'm also one hell of a romantic)!
In my mind, I knew I could create content, my own
info products, articles, etc. very easily because I like
the subject and I KNOW a lot about the subject.
That's extremely important.
But what if I fell in love with a product (or a
company I found who had great wholesale pricing on
products) and that was my sole decision maker in
choosing my niche'? Believe me... that happens to
a lot of folks.
Chances are I'd end up hating my work, not connecting
with my audience, and eventually falling flat on my
face. The passion just wouldn't be there.
You have to have a passion for your niche'!
For example: I really have no interest in all
the latest "zip-bang" computers and accessories that
continue to hit the market. I'm thrilled with my
three year old laptop and it does more than I need it
to.
But what if I found a company who was offering me a
great deal on some of these products - and they even
drop shipped them direct for me? COOL... huh?
So I setup a fancy webpage and put all the products
on a nice webpage... and then I might pay for some
advertising for the site (and I'd probably get some
sales). But then I'd start realizing that there
were hundreds (if not thousands) of other e-tailers out
there who were selling the same products.
So, back to the drawing board...
I'd lower my prices to be more competitive and start
making less and less money on each sale. I really
don't even care about these products (in my own life) so
I'd lack the passion and hands on knowledge that I
should have to really sell these things. I'd never
want to write articles and content for the site. A
newsletter? Forget it... I wouldn't know what to
say to these folks.
Yes, I could probably fake it for a while and pretend
I care about this stuff, but rest assured my readers
would soon see right through me. And what kind of
expert could I be in the field? Not a very good
one for sure.
Could I write my own ebook and sell it at 100% profit
on my website? Nope... not unless I had a ghost
writer do it for me... but if customers had questions or
wanted advice after they purchased my book, they'd be
sadly disappointed.
Bottom line... I don't care about these computers and
therefore it would end up resulting in nothing but
headaches. Trust me... I've been there... done
that! You Need PASSION!
But now let's say I was audited by the IRS a few
years ago and I won a hard, long, drawn out battle with
them. Let's also assume that some friends of mine
looked to me for advice quite often on how they should
deal with their own problems they were having with the
IRS.
Let's further assume that I read a dozen books on how
to end my IRS woes, and I went through two court
appearances, hired several attorneys, and passionately
demonstrated to people that they have rights too!
Do you think I could setup a website that focused
around "Dealing with the IRS"? You Bet I could!
I could passionately write articles, moderate
newsgroups, write reports, offer advice, etc, etc, etc.
Then, I could also go ahead and setup an e-store on
the backend and sell all types of products in the store
that focused around several categories:
- small business owners
- high income families
- professionals such as
accountants and bookkeepers
Plus, in addition to the e-store, I could do the
following...
- I could add a self-help
section
- Blog about the IRS
- Offer a link resource to
all the helpful areas on the
web for those in the same
situation
- Setup my newsletter (and
do you think I'd get a large
following from those who were
in the same mess?)
My point is this...
Focus your entire website and niche' on something
your passionate and knowledgeable about. It may be
slow out of the gate, but you'll soon have an
incredible, thriving business (with a huge opt-in
database of subscribers that will be loyal and eager to
listen and follow your advice.
---------------------End
Sidebar-------------------
Do this now...
Write down on a piece of paper any skills or
techniques that you know would be of huge value to
someone who wants to learn your skill. Here's a
short list to get your creative juices flowing:
Graphics Design - Perhaps you're very good at
designing certain graphics on your computer and you
could show others how to do this easily. How about
learning all the in's and out's of a free graphics
design software program? There's a free graphics
program available at
http://www.irfanview.com. There's a ton of
folks who don't even know it exists and would love to
learn to design graphics that rock!
Legal Services - Perhaps you put together your own
Legal Will
or document from a program you purchased for $9 online and you could show
others how easy it actually is to do it themselves - step by
step - all the way through to having it finalized by an
attorney.
Children's Book Club - My wife happened to be
searching the net the other day looking to see if there
were any types of websites where someone was reading
children's books via PC Video to toddlers. She
COULD NOT Find any! I thought that would be a
great idea for someone to capitalize on - A children's
book club online via PC Videos. You could charge a
small monthly fee to join and read children's stories to
kids of all ages. What a great target audience
you'd have as well to follow up with in a newsletter.
Accounting - Are you great with a particular
bookkeeping program? I'm sure others would love to
learn how to do the same. They're struggling to
keep their "books" for their businesses in order and you'd be a
lifesaver to them if you could show them how to use a
program and use it with ease - ending their "CONFUSION'.
Especially if you could find a FREE resource
or two to include that would add to the value of the
product by saving the buyer "X" amount of dollars by
purchasing your product.
Cooking - Are you the family gourmet?
Wouldn't others like to learn how to prepare your
favorite recipes as you cook right in front of their eyes - watching
you on their computer at their leisure. You can do
that! Again,
another great idea for a paid membership site as well.
Decorating - Does everyone compliment you on
how you have that certain "flair" about you? Do
you constantly receive comments about how pretty your
home decor is arranged? Do you often help others
design or redecorate their homes and apartments because
they "like your style"?
Landscaping - Is your flower garden the envy
of your neighbors? Wouldn't you love to produce
your own PC Video series or video ebook on how they could accomplish
this task themselves? How about writing an e-book
to get started?
Video Games - Are you a star at a particular
video game? You have no idea how many others
would love to know your tips and tricks to beat their
friends at the same game. There's one young man
currently online already at
http://www.maddentips.com who makes hundreds of
thousands of dollars a year just offering tips to
players on how to win at Madden Football. Last I
heard he was well over a quarter million in profits this year alone.
Office software - You could get free office
software from
http://www.openoffice.org. There are millions of folks online
who don't even know this software exists - never mind
how to use this software once they find it. Couldn't
you provide them with this free software plus the ability to
learn the software from you personally.
Hell, I
think we've all heard of the "Video Professor".
Here's a man who took the suite of Microsoft Office
products, created a PC Video series (on DVD) about how to use
them, and is making a FORTUNE selling these videos and
DVD's to folks all over the world. Well, what if
you were to do the same with the software from
www.netoffice.org Maybe you know of a different free software
product very few people know about and you can offer
tutorials on how to use it.
I could keep going on and on, but I hope you get the
idea. We all have special knowledge and expertise that others
would easily pay for to learn from.
What profession
are you in?
Is there some special computer skills
that you learned on the job that you could pass on to
others?
Are you a volunteer firefighter and could offer a PC
video series on home fire safety? Put it on DVD
and sell it. Nowadays it would cost you
practically nothing to produce!
Did you know you could have just ONE single DVD,
Tee-Shirt, Coffee Mug, etc. printed any way you want and
there's a company who will produce the product (no
upfront fee) and ship all your orders to your customers
for you. If you brainstorm enough, you should be
able to come up with something great using their
service. Check them out at
http://www.cafepress.com
How
about certain online tools you can recommend that will help
concerned parents keep their kids safe while surfing the
Internet? Become a respected watchdog online!
The list goes on and on....
Your first job is to brainstorm and come up with a list of
quality traits and skills that you have in your possession -
in your brain - that could be transferred into a great
informational product.
There is a plethora of people looking for
information and "how to products" to ease their CONFUSION
and your NEW job as an Internet marketer is to fill those
voids.
Once your product idea is in place, your next job is
to market it effectively. So how do you do this?
- A capture page to get people to sign up for your
list
- Email them regularly with tips and valuable
information on the topic for FREE
- Build a relationship with your list
- Create superb sales copy (upcoming lessons)
- Offer them a GREAT product (PC VIDEOS ROCK) that
will excite, educate and entertain them.
-
Do these
5 things effectively and
systematically and I
guarantee folks will whip
out their wallets and buy
into your offers over and
over again...
A great seller online these days is "online training
courses" such as this one. People are very willing
to pay YOU to teach them about a subject they are
interested in learning more about. And if you
could create a product that not only teaches, but also
entertains (like this course ;-), your sales will skyrocket.
I'm tired now... and that's all I have to say
about that!
See you at the top,
Jerry Plumlee
