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Welcome To
Lesson 11 In Your
12 Lesson Online Training Program
"The Internet Connection Classroom For Success"
Copyright© 2007 Jerry Plumlee. All Rights Reserved. |
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"The
'Master Marketers' Online Formula For
Success... In Any
Niche' You Choose"
"It's Time To Start Putting Your
Knowledge To Use!"
Welcome To
Lesson 11 Starbuck!
Yup... only two lessons to go.
So what does that mean?
That means, by the time your
done with your final two lesson,
it'll be time to spread your
wings and fly...
Congratulations are in order my friend...
You're well on your way to
becoming one of the elite - one
of the less than
2% of Internet Entrepreneurs who
actually make money online.
And if you really work hard...
we're even talkin "life-changing"
money!
Are
ya nervous? Don't be!
The most important aspect to
succeeding online is just
getting off the bench and
joining
the game. You gotta get off
the bench and join the game my
friend! You can't keep thinking and
planning about what actions
you're going to take - just
take some action!... Pick a
target and shoot!
If you miss your target, grab
another arrow and shoot again!
Practice makes perfect.
Determination and perseverance
outshine any other traits you
could possibly have in your
arsenal.
Yes,
you're going to screw up at times.
That's OK. Some days you're
going to
feel like you want to throw in
the towel... DON'T. Put
everything you've learned here
in these lessons into action and
you can't fail...
Plus... We're going
to lay it all out for you in simple
terms - with a perfect game plan
that to this day has
NEVER been
known to fail.
So why don't we just jump
right into Lesson 11 and get the
ball rollin... eh? There's
money to be made out there on
them domains...
What do ya say?... Ya Ready?
Lesson 11 begins right NOW!
Here's something to really
think about that's the perfect
preface to today's lesson...
Did you know the vast majority of
internet sales are NEVER made on the first contact with a customer.
In fact, those who succeed online continuously follow up with their
customers at least 5-10 times before actually making "the sale".
So many website owners think that they're going to skyrocket sales and
become an instant success online just by getting "Mega" traffic to
their website - WRONG!
Believe me when I tell you... You could have the
"Greatest" products or services ever being showcased online, but if you
don't keep in constant contact with your customers, FORGET IT...
You'll never sell successfully! More importantly, you'll never
establish a long term profitable business.
This goes for
any type of online business - e-commerce, a business service,
information sales, etc. All businesses have their sites set on
one ultimate goal - Get The Sale! But most have no idea how to
actually do this. Today you're going to learn "step by step" how to do
this... and do it right!
Don't misunderstand me... Some websites can
continually generate a few "drizzles" of online sales each day without
following up, but I guarantee you they'll never succeed over the long
term if they continue to do business that way.
FACT:
Less than 1% of sales are made on the first contact, compared to more
than 80% of sales that are made on the 5th-10th contact with a
customer. If you aren't following up with your customer's,
you're absolutely DOOMED online, and I can't say that enough!
Some online "entrepreneurs" think that "hits" to their
website will automatically turn into sales - that it's simply a numbers
game. Get enough traffic and you'll eventually get the sales -
WRONG!
It really isn't a numbers game as so many will have
you think. Yes, you could generate 1000 hits a day with all the
marketing insights you now have in your arsenal (FREE)... but if you're not following up with
your customers consistently, you're fighting a losing battle.
You may sell 3 of your 1000 customers on their first
visit to your website, but you've left 997 of them to move along to
buy from somebody else. BIG MISTAKE! and that's what
separates the winners form the losers!
Some less informed sellers might think that's great -
Three sales today..... And never follow through on contacting the
other 997 visitors that happened to stumble onto their website.
That absolutely amazes me! Those other 997 visitors are your
customers too. They just need a bit more personalized attention
to buy from you. Why not give them what they ask for and MAKE
THE SALE! You can do it - automatically!
Take this example - Perhaps you average $20 on each
sale you make. Let's also assume you make 3 sales a day on
average. If you continue to do that day after day, you can
easily profit $60 per day or $420 a week. Multiply that by 52
weeks and you've made a nice online income for the year of
approximately $22,000. WOW! $22,000 - who wouldn't be
happy with that... right? WRONG! That's
"Chump Change" in comparison to what you could've made from that
traffic...
Just think about the other 997 buyers - so many that
were probably so close to buying but just weren't quite ready just AT
THAT MOMENT. Those buyers just needed a little "push" to buy
from you. If you never contact them again, you're throwing BIG
money out the window! And so many small business owners on the
web do exactly that... day after day after day.
GUARANTEED - Your other 997 customers have forgotten
about you 5 minutes after leaving your website....
We've all been
there. You visit a website, really like some of the items
and think about making a purchase. Then - something happens -
you hesitate... maybe your spouse calls you into another room.
Perhaps one of the kids needs your attention so you close your web
browser and never think about that website again...
But, if you received an email from them the following
day asking about your shopping experience or offering you a freebie of
some sort ... BAM! Now they're
right back in their face. "REMEMBER ME! I'm that store
that you really liked but weren't quite ready to buy from!"
Now they've got your undivided attention again....
"By The Way... We've got a great sale this week on our "Worlds
Greatest Widget" and we're offering free shipping... today only.
They've just given you a reason to come back to their store and make a
purchase. CHING!
A less informed website
owner would've never got this sale. Why? They failed to
follow up with their visitors.
Following up with your website
traffic isn't hard, believe me. In fact, right now, I'm
going to show you how to do
this 5 to 10 times for each customer - minimum - without even turning on your
computer...
Are ya ready?
Let's do it!
The
"Ins and Outs" Of
Autoresponders... And Why
They Will Be Your
#1 Selling Tool!
If you aren't familiar with
autoresponders, let me give give
you a wake up call. Some
folks think they know what an
autoresponder is... but, in
reality... they're sadly
mistaken. When most folks
think of an autoresponder, they
think of a message that is
instantly delivered in response
to an email that was sent to a
certain email address.
For example:
Let's say I'm going away for
three days on vacation and I
won't be available to answer any
incoming emails from my
customers. I can setup an
autoresponder (most web hosts
offer this service in your
hosting account) to send a
pre-written response -
automatically - to any emails
that arrive in my inbox.
Thank you for contacting
me. Unfortunately I am
away on business until Jan 10th.
I will be sure to answer your
email once I return. Your
business is very important to
me..
Blah... Blah... Blah...
Thank you,
Joe Shmoe
Is that an autoresponder?
Actually yes... it is. But
we're not even remotely
concerned about these types of
autoresponder messages.
Not even close!
I'm talking
about "Sequential"
autoresponders my friend.
POWERFUL stuff! Who cares
about that stupid email that's
sent because I'm away from the
office...
NOBODY!
That's like comparing a .22
pistil to a stealth fighter
jet... no comparison!
So what
is a sequential autoresponder
and how will this incredibly
"easy to use" tool help us build
out opt in list and increase our
sales and profits?
A
sequential autoresponder allows
us the opportunity to compose an
unlimited number of messages and
set them up to be delivered at
pre-determined intervals.
Sound complicated? Think
again (really simple stuff here
kiddo...)
Let's take an
example for our fictitious
website... Candle Lite Cooking:
Here's the scenario... (and
remember... all of this was
already setup in our
autoresponder for any customer
who opted into our list).
Even the opt-in form was created
by our autoresponder. All
we had to do was insert a small
snippet of code where we wanted
the opt in form to show up on
our website.
- Day 1 - Customer
visits our website and opts
into our newsletter.
- Day 1 - Customer
receives an immediate email
from our autoresponder
thanking them for signing up
and points them to a link
where they can review all of
the past issues in our
archive.
- Day 2 - Customer
receives a follow up email
asking them if they have any
questions, and also alerts
them to the fact that we also
have a blog and online forum
that we'd love to see them
participate in.
- Day 5 - We send
this customer a free report
"Outdoor Barbeque Favorites"
that we put together from
various recipes sent in by our
newsletter readers.
- Day 8 - We follow
up with our customer to be
sure they received their FREE
report and inquire if they
have any questions.
- Day 12 - We send an
email to our customer alerting
them of the new service we now
offer - "Candle Lite
Socialite". We let
him/her know about all the
benefits of signing up for the
FREE service (cross
-promoting another list).
- Day 15 - We send an
email with a FREE certificate
to join our "Members Only"
discount club where they can
save on a variety of items and
be alerted of specials
promotions, etc.
- Day 20 - We send
our customer another free
report titled ""A Dozen Roses,
A Dozen Love Songs, And
Dozens Of Romantic Recipes
- - Your "Meal Ticket" To
Putting The Romance Back Into
Your Life!"
- Day 25 - We follow
up with our customer to be
sure they received the report
and see if they have any
questions.
- Day 30 - We send an
email to the customer letting
them know that we have a
special "free shipping" offer
for first time buyers at our
online store.
Note:
Again, all those
messages were sent out
automatically to all of our
opt-ins without us even having
to turn on our computer!
You've just witnessed a "very
basic" scenario for a 30 day
cycle that we could've setup
automatically in our
autoresponder system.
The greatest part of all, once
we write those emails in
advance and load them into the
autoresponder system, the rest
is auto-pilot! The
autoresponder takes care of
everything.
Our
autoresponder system will even
"personalize" each
email with specific
information you request from
your customer on the form they
fill out when they opt in to
our list - the most popular
being the customers First
Name.
Can you even
begin to grasp the power in
this tool?
It's like a
system to print money!
And I only went as far as 30
days in the above scenario.
I could write a new email
message everyday, load it into
my autoresponder at whatever
pre-determined interval I
choose, set it... and forget
it! I could have emails
being delivered to customers
for an entire year if I
choose - never lifting a
finger!
Plus, in addition to
all those automatic emails
that are being delivered to my
customer, I could send a
bulk email to the entire list
any time I choose
with any message I'd like.
Let's do an example of a
bulk email I might send:
Let's say I just read a
terrific e-book titled...
"Cashin In On Your Home
Cookin!"
I could easily make some money
with this book. Yup!
Easily...
How
you ask? After all, it's
not my book... right?
Yes and no!
-
It might be my
own ebook I wrote (more on that
later).
-
It might be a
book I found online that has a
lucrative affiliate program
associated with it.
-
Or, it might be
a book that I purchased the
resale rights or private label
rights to.
All of the above
are possibilities (and we'll
talk about each one individually
in a few minutes).
But let's assume for the sake
of this lesson that I read the
book, loved the content and
what it had to offer, and I
went to the authors website
and found out that the author
was offering me a 50%
commission on each sale I
make.
WOW!
50%... That's a steal! CA-CHING!
So here's what my two options
might be...
I
could send out a bulk email
to my entire list... or I
could create an email and load
it into my autoresponder
system... or... I could
actually do both!
And doing BOTH is what
I plan to do...
So here's the process...
Step 1 -
I create a brilliant email....
Subject: [firstname]
Your favorite recipes could make
you a fortune...
Hi [firstname],
I just finished reading a
remarkable new book today
and I just have to share
some of this info with
you.
As
unbelievable as it sounds,
there's actually a company
based out of Tampa, FLA
who will pay you $55 for
every recipe you send them
(but they have to be
original!)
When I mentioned this to
my wife, she immediately
began going through her
recipe files and came up
with 44 recipes she could
submit.
Wow... 44 X $55 = $2420.00
I just hope she keeps
diggin...
Anyway [firstname], just
in case you've got some
family recipes you'd like
to cash in on, I wanted to
let you know about this
before they pull the
offer.
The
book is title "Cashing In
On Your Home Cookin" and
you could
Download Your Own Copy
Here.
Like I said, I just
finished reading the book
and I can tell ya that the
author leaves no stone
left unturned. It's
a great read and
ultra-informative.
Read more about it on the
authors website here
I hope you could take
advantage now at the
special price he's
offering...
FYI: The author is also
throwing in a bonus for
the first 500 sales of the
book - A free report
titled:
"50 Easy Ways To Make
Money In Your Kitchen"
I believe there's still a
few reports left so if
you're interested in
cashing in on those
recipes you might have
lyin around...
Grab Your Copy Immediately.
Good luck, and let me know
how you make out!
Talk to you soon...
Your Name
dave@clcooking.com
Candle Lite
Cooking
Step 2
- Now I'll now send that email
out to my entire list (or
lists) that are cooking
related. Each message
will be sent out with just a
few clicks of my mouse.
My autoresponder will also
personalize each message with
my customer's first name as
well. Cool huh?
Every email
will also have my affiliate ID
embedded into the links so I
will generate a 50% commission
on every sale.
And ya know
what? I could almost
guarantee that this one email
(worst case scenario) will
easily make me $1000 per every
5000 names I send it out to on
my list!
Really!
It's that easy!
Let's do the
math...
Cost of Book -
$19.95
My commission
- $10.00 (50%)
5000 names on
my list (divided by) 2%
response (which is figuring
for a poor response actually)
= 100 sales
100 sales @
$10.00 each sale = $1000.00
And that's
just to a small list of only
5000 names!
Now, what if I
had my list built up to 50,000
names...
$10,000 Bucks
from one email!
Powerful...no?
Step 3
- Now, in addition to sending
out the bulk email to my list,
I would then take this same
email and load it up into my
autoresponder. I could
choose to have this email sent
at any time to all my opt ins
- after they sign up to one of
my lists.
So let's look
at our lists and see what we
could do at Candle Lite
Cooking:
We have the
following opt in offers
already setup:
I'd consider
those the main lists we've got
going at our Candle Lite
Cooking Site.
So, which
of these lists can we load
this email into to be sent out
automatically to a customer
after they opt in?
Hmm... I like
the Newsletter list.
These are the types of folks
that I think would be most
interested. In addition,
it would also depend on what
emails we're already having
sent out from our
autoresponder, but for the
sake of this example... let's
go with that list... ok?
(just shut
up... it's my course here!)
So now, all
we'd need to do at this point
is open our autoresponder
software (or login to our
online account) and paste the
email somewhere in the series
of emails already being sent
out.
We'll choose
to have it sent out on day 45.
(again... my
course - 45 it is!)
This way, our
customer will have already
received quite a bit of
valuable information from
us... they're accustomed to
hearing from us (not spam) and
we've had a chance to
establish a friendly
relationship with them.
NOTE: We'll
also save a copy of this
email in notepad or in our
favorite text editor so we
could send it out as a
bulk email to our list
again a few months from
now when we need some
quick cash....
CHING!
I would
also probably send out a
follow-up bulk email two
days later just to remind
everyone of the offer.
I'll usually "purposely"
forget to tell them
something about the
product or the special
offer. This gives me
a great reason to contact
them again. Just by
following up with a second
email, you could usually
DOUBLE your sales from
this one promotion!
Okay, so
now we've sent out our
promotion (carefully and
brilliantly written of course
- NOT BUY NOW - but more of a
conversational style) and
we've also loaded up this same
message into our autoresponder
system so it will
automatically go out to any
new subscribers on our list on
day 45....
Now we'll
continue to generate affiliate
commissions each and everyday
from this one message in our
autoresponder series (because
several names each day will be
at day 45 in our list - as
long as we continue to add to
our opt in list everyday)!
So...
what's next?
Step 4
- Well... we need new content
for our blog today... don't
we? Let's post it to our
blog, include our affiliate
link, and let the
"stack-o-cash" build!
Naturally, we'll want to
change up the wording for our
blog post to a more "editorial
review" style post about
this book, but the concept is
the same! Promote the
book and make money on
commissions...
And then I
think we could call it a days
work... wouldn't you say?
We've made a quick $1000 on
our email promotion, posted to
our blog (more backend
revenue), and we've added
another brilliant email to our
autoresponder series.
I'd say that a day well spent!
Now, if we do
the follow up in a few days
and then repeat this process
over and over again with other
products and services...
Oy-Yoy-Yoy!
We're
talkin summer home in the
Florida Keys... baby!
(And just
imagine if you had your own
product you created yourself
that you could promote to your
list - that's 100% profit
in your bank - double the
profit on this email campaign
alone!)
So, now let's
break down the "back-end" of
autoresponders and take a closer
look at what you need to do to
setup your own autoresponder
service.
The truth of the
matter is.. they both have some
pro's and con's. If you
were to ask me my personal
opinion... I'd suggest starting
out with an online service.
Much quicker and far easier to
get setup and started.
Then, as your list becomes
larger and larger, you could
import the names over to your
own software program at a later
time.
Here are
a few of the best online
services to choose from:
Here's the best
value for your buck with in
house software:
So... Before
you do anything with your online
business...
setup your autoresponder service!
So now, let me ask you again
Cheese-Whiz..
Are you
beginning to understand why
building your list should be
your biggest priority?
Are ya seein the Benny's
piling up? Are ya feelin
the moolah?
Good... I
thought that scenario might
shed some light ;-)
Now...
do you still remember how
to quickly get your list built
for FREE?
C'mon... think
hard! Don't you disappoint me
here ya little rodent....
Here's a few ideas we talked
about...
- Writing articles and
submitting to the article
directories...
- Posting to forums in
your niche...(with a strong
freebie in your sig file)
- Posting to your blog
a few times a week...
- Offering your advice
in niche newsgroups...
And how about a few other
ways you could bring traffic to
your site as well (NOT FREE -
but very lucrative):
- Advertise a free
report in a popular
newsletter (great way to
advertise online)
- Advertise a free
report in your local
newspaper (getting started
in direct mail)
- Advertise using Pay
Per Click (very effective
if done correctly)
- Classified Online
Advertising (cheap and
effective)
- The list goes on and
on....
Get that thinking cap on and
start thinkin outside the box.
Okay?
Let move along...
We
talked about affiliate
sites such as Amazon,
Commission Junction, and
Clickbank...
remember?
Well, here's
a newsbreak... Sit down
for this one!
You
will make 1000 times
more money promoting
information products via
Clickbank
than all other affiliate
programs combined!
Yup! The truth be
told. Information
products are KING
when it comes to packin
in a paycheck. In
addition, once you learn
how to sell and create
your own information
product, the sky's the
limit! (HUGE
money-maker!)
Let me explain a few
things...
** To be
honest... This is usually so
hard to get folks to
understand...but I'm going to
give it my best shot here
BECAUSE I REALLY WANT YOU TO
SUCCEED!
The truth is...
If you're really, really lucky,
you could find a few good
products out there that will pay
you a 50% commission on a sale.
You might find a software
program, or a web builder
program, or maybe a computer
supply wholesaler, etc... But
they'll be tough to come accross.
Furthermore, when
dealing with drop
shippers and
wholesalers, you'll be
lucky to see a 20%
profit margin - AT BEST!
With all the superstores
popping up in every
niche out there
(Wal-Mart, Pet Supply
Plus, Home Depot, etc.)
that makes it extremely
difficult to price
tangible goods at a
descent profit margin.
But with
Clickbank
- 50% commissions is the
industry standard.
You might even see
60% to 70% commissions
on many of their
products!
And the really good ones
SELL!
Why? It all
boils down to human
psychology....
Let me elaborate...
What if I mailed out a
similar promotion like
the email we just
discussed above - only
instead of telling my
readers of the new ebook
I just read and how they
might be able to cash in
on their original
recipes with cold, hard,
cash... Instead I wrote
an email telling them
that I just bought a new
set of pots and pans and
they were dynamite.
They made my cooking
chores so much easier
and they should jump on
the sale I'm offering on
them!
Do
you think I'd have a
rats-ass chance in China
of selling any of those
pots and pans?
Really... do you?
Even though my entire
list is focused on
cooking?
Not on my best
day! No matter how
clever I might be (and
such a good salesman to
boot ;-) Ahhh..
maybe a few sales would
trickle on in, but not
many - guaranteed.
Why?
Because if somebody
needs pots and pans...
they're goin to
Wal-Mart... plain and
simple. And to
take it one step
further, 99% of my
readers don't NEED pots
and pans right now - so
why would they but them!
They would
immediately think about my offer
with the "LOGICAL" side of their
brain. Bad news bub!
We
want our readers to
think about our offers
with the "EMOTIONAL"
side of their brain!
Let's go one
step further...
You have to
understand that the
world in general is just
plain ole' BORED with
life!
Really... For most
folks - life's a drag!
Sad... but true.
We're all sick to death
with the same old 9-5
rat race that most of us
live in - day after day
after day after day...
We want entertainment in
our lives. We want
to unload some stress.
We want to learn a
secret nobody else knows
about!
We're not interested
in buying pots and pans
from some schmuk's email
today!
It's all about
understanding who your
customers are and what
they "REALLY" want.
- to
be healthier
- to
look better
- to
attract the opposite
sex
- to
make more money
and have more fun
- to
escape pain -
both physical and
mental
- to
save money
- to
feel superior
- to
be self-confident
- to
be successful
- to
save time
- to
have more leisure time
So, what does
pots and pans do for your
customer when you consider the
list above?
You
guessed it...
NOTHING!
But what about a book on
how to make a fast buck
by selling your own
recipes? What does
this do for a
subscriber? A
LOT!
Am I makin
any sense here?
I certainly hope so
because you really need
to understand this VITAL
concept of human nature
in order to see the kind
of "profitable" results
you're looking for with
your online business.
I could probably write
an entire book alone
about this subject (and
many have)... so I guess
you'll just have to
trust me on this one if
you really want to make
"life-changing" money
online!
It's all
about giving folks what they "REALLY"
want - not what they "THINK"
they want!
And what they
REALLY want is
"Indulgences -
Selfish,
self-centered
indulgences!
That's why every
movie house, every fast food
restaurant, every video rental
store, etc. etc. is usually
packed whenever you go inside --
Because folks are looking for a
way to find a release from their
boring, everyday lives and
they're seeking out joy and
entertainment.
Now, this is important
and I don't want you to
misunderstand me...
We could
definitely sell some pots and
pans from our website store
because there will be a certain
amount of folks who are
SPECIFICALLY looking to buy pots
and pans on certain days
throughout the year.
Plus, if we play our
cards right,
continuously keep in
touch with all of our
website visitors by
getting them to opt-into
our free promotion, get
them to read our monthly
newsletter, get them to
read our blog posts, get
them to join our forum
community, etc. etc.
etc. then you know
what?
When they
need a good set of pots and
pans... guess where they'll be
headin first? Wal-Mart?
NOPE! Candle Lite Cooking?
YES!
That's
because we've kept in touch with
them, gave them some
entertainment in their lives,
and they now look to us as a
friend in the online world!
That's why it's so important to
build those relationships with
your subscribers and show them
that you really do care about
them - because after all - WE
REALLY DO CARE!
Okay... let's look at
two VERY REAL
scenarios...
| Scenario 1:
Bill has a job at
a local factory
where he loads
trucks all day
long. It
pays pretty well
and he's been
there there for 12
years.
He likes the
people he works
with, but, of
course, the job
doesn't even come
close to
stimulating his
brain. He
punches the clock
everyday at 8:00
am and he's only
missed two days of
work in his entire
time there.
He and his wife
and kids usually
head out for
dinner and a movie
on Saturday night
and life, in
general, is pretty
good. The
family's healthy,
they live in a
nice neighborhood,
they both drive a
newer model car...
Ya... Life is
pretty good!
Now, Bill comes
home from work on
a Tuesday evening
(after working two
hours overtime)
and the wife's
yellin because the
ice- maker on the
fridge is broke
and the grass
needs to be cut.
His son needs 20
bucks for a new
keyboard for his
computer, and his
mother called and
needs a ride to a
doctor's
appointment
tomorrow evening!
Sheesh!
Finally, after
eating dinner,
getting the lawn
mowed, and fixing
the ice-maker, and
calling his mom...
Bill decides he
needs some time to
relax. So he
pours himself a
hot cup of coffee,
settles in at his
computer, and
decides he'll
check his email
and just RELAX!
So, he hits
send and receive
and watches as his
email come in...
- Save 50% on
your next
purchase
- Our store is
your cure-all!
- VlzAGRA for
less
-
Bill - Your
Family Recipes
Could make You A
Fortune...
- Three steps
to the software
you need at the
prices you want
Save 50% -
DELETE!
Our store is your
cure-all - DELETE!
Viagra - DELETE!
Bill - Your
family recipes
could make you a
fortune -
HMMMM... I'll take
a look at that
one...
And he proceeds
to open the email
and take a look.
And low and
behold - here's an
interesting email
about a book
(entertainment)
that could
actually earn his
family some extra
money.
Do you think we
even have a small
chance of holding
Bill's interest
and getting a
sale? You
betcha!
Bill's sick and
tired of the same
old daily grind.
He wants some
relief from
everybody and
everything!
He wants some JOY
- finally - in his
life... even if
it's just
temporary - GIVE
ME SOMETHING TO
ENTERTAIN MYSELF!
PLEASE.... |
And
now we have scenario #2
|
Scenario #2
Barbara is also on
our mailing list
and loves to cook.
In her spare time
she even enters
cooking contests
in her area - and
she's actually won
a few prizes for
her recipes.
Now Barbara
works for a local
attorney as a
paralegal and
she's becoming
more and more
frustrated with
her boss. He
makes all the
money while she
does all the
work...
Life's so
unfair...
Barbara's been
working a second
job two nights a
week because she
needs two new
tires on her 10
year old Honda
Civic, and she's a
single mom trying
to raise her
daughter on her
own - best she
can.
Today's
Thursday - GOOD!
No second job
tonight! She
just wants to stop
by her mom's
house, pick up her
daughter, and head
on home to spend
some quality time
with her before
bed.
She finally
gets home, eats
dinner with her
little girl, plays
a game or two, and
then she settles
her daughter into
bed.
Whew!
She's whipped.
It's been a long
day and tomorrows
looking no easier.
So she decides
to write a few
quick emails to
some friends that
have been on her
mind and then
settle in and read
a good book for an
hour or so before
calling it a day.
She pops open
her email account
- but before she
starts writing to
her friends - she
hits the "send and
receive" button on
her email program.
Her messages start
to come in...
- Even doctors
use this for
headache
relief...
- Amazing new
discovery will
make you rich...
- Please
update your
online banking
info
- Barbara -
Save 25% on
these
professional
pots and pans
Guess what.
Barbara quickly
scans through all
those subjects and
hits the delete
button on every
one! WHO
CARES!
But what if
Barbara noticed
the subject:
-
Barbara - Your
Family Recipes
Could Make You A
Fortune...
Do you think
we'd have a better
chance of getting
that email read?
(and possibly a
sale)...
You bet your
life we do! |
Our readers want some
entertainment! Get
me outta the rat race
and entertain my sorry
ass -- because life
is HARD!
Scenario 1:
Dave... an email from
ya? Good!
I hope it has
something to take my
mind off all these
| 